How to improve brand visibility with corporate outerwear

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Uniforms and corporately-branded clothing are common in many industries and are a brilliant option for promoting brand visibility. As well as being highly functional and durable, these products can offer a layer of protection or safety whilst promoting a professional, consistent look and feel for your workforce.

Branded outerwear is a clever way to maximise a sense of belonging and engagement, demonstrating that, as an employer, you care about your workforce and trust them to act as brand ambassadors for your organisation. Whilst mid-layers, such as t-shirts, are popular in forming part of a corporate look, providing decorated outerwear ensures that, whatever the weather is up to, your brand will always be displayed.

At Proguard Workwear, we’re passionate about the concept of layering and keeping corporate decoration visible, ensuring brands have the right garments to create a full corporate look that’s suitable for every season. We use our years of industry knowledge and insights to help predict future trends and innovation, all of which can help you plan how to develop your outerwear range to appeal to an even wider range of customers; which, in turn, will elevate your sales and grow your business.

There are also exciting opportunities to think big beyond traditional outerwear with corporately-branded accessories. As part of a complete workwear look, or to complement an existing uniform, accessories such as beanie hats, caps, bags and umbrellas are all great options for corporate branding, to create another layer of professionalism and brand exposure.

Whether you’re looking for on-trend puffer coats in the sports and leisure industry, waterproof layers in a garden centre or comfy sweatshirts in a trade role, we’re here to help you layer up, this winter!

Recommended Products by sector:

Corporate workwear
Stay professional and stylish with our top selections of modern outerwear from Nimbus: 

  • Flex corporate casual styling with the Rochester classic Oxford shirt (NB45M). Made from 100% fine-combed cotton, it has functional cuffs, a curved hem and stylish contrast detailing.
  • For an elegant mid-layer look, the Brighton ¼-zip (NB121) is made from fine-gauge premium cotton and nylon yarns, providing softness and shape retention.
  • Made for layering, the Camden diamond quilted gilet (NB46M) has modern design features such as leather detailing, utility pockets and a knitted collar for comfort, whilst offering lightweight wear ability as part of a stylish business look.
 
Hospitality
Keep it professional with workwear from Premier, designed to reflect the latest needs of the service industries. Here are our top choices:
  • For a smart-casual look, the Women’s Micro check (Gingham) long sleeve cotton shirt (PR320) is available in four colours and in sizes XS–3XL.
  • For versatility in changing weather, the Women’s Wind checker® printable and recycled gilet (PR816) is the perfect addition to any uniform. Wind- and water-resistant, it has fully zipped side pockets and stitched panels for a more feminine fit.
 
Trade/mechanic
For uniform staples in the trades that can be easily decorated through a range of methods, check out our top picks from Pro RTX:
  • Designed to be extra-durable with all-day comfort, the Pro polo (RX101) is available in 19 colours and in sizes XS–8XL, making it a great choice for everyday wear.
  • Build up the layers with the Pro sweatshirt (RX301), which offers easy rebranding and a wide size and colour range.
  • Stay warm in every environment with the Pro 2-layer softshell gilet (RX550), which includes front zipped pockets and weatherproof technical performance.
     

Sports and leisure
Designed specifically to combine performance and style with the flexibility needed for total freedom of movement, here are our top selections from TriDri:

  • A wardrobe staple with classic styling, the Women’s TriDri recycled chill zip sweatshirt (TR600) is available in sizes XXS–4XL in eight different shades. With a brushed fleece inner, plus zip detailing to each side, it’s ideal for everyday wear.
  • A modern twist on a classic, the Women’s TriDri cropped oversize hoodie (TR085) has a relaxed fit and drawstring fastening for a super-flexible fit. Available in 13 colours and in sizes XXS–2XL.
  • Embrace the cold in the Women’s TriDri padded jacket (TR079) with its high-neck collar, internal storm flap and wide panel quilting. Available in Black and in sizes XXS–3XL.
 

Garden centres
For work that takes you inside and out, protect yourself against the elements with our top choices from Russell:

  • For cosy protection from the wind and chill, the Full-zip outdoor fleece (8700M/8700F) delivers. In men’s and women’s styles, and made from lightweight fabric with an inner lining, it has side pockets and panelled construction for a comfortable fit.
  • Designed for outdoor adventures, the highly water-resistant and windproof Softshell jacket (J140M) has zipped pockets and is available in six colours.
  • The Outdoor fleece gilet (8720M) is perfect for navigating changing temperatures and conditions. Made from super-soft compact fleece material, with a full-body zip, it’s available in sizes XS–2XL.
  • For a more contemporary look, the Authentic hooded sweatshirt (J265M) has premium three-layer fabric for a more substantial and luxurious feel. Available in 14 unique colours and in sizes XS–5XL.
 
Embrace the season and layer up your outerwear
As the go-to retailer for all your cold-weather outerwear requirements, we have the industry’s largest range of products, across a range of styles, colours and sizes. Talk to us today about our unmatched selection of outerwear and get ready to layer up this winter.